South Africa is in need. And as much as we can focus on the needs (which we must), attention and support needs to be given to the NPOs and initiatives that work hard to do their bit to alleviate various pressures in our country..
As creatives, we’re designed to push boundaries. We’re built for endurance and all-nighters. We’re made of the strong stuff. We adapt to new briefs and varying clients. We understand the need for brand building and exposure. Ultimately, we’re Designed to Change.
Completely fitting, then, that we use our talents and skills to help build non-profit brands in South Africa, creating a catapult for change. A charity with a sound marketing plan and appropriate visual identity is crucial in fundraising and awareness. And so it began…. because, every little bit we do, is a little less that needs to be done.